What is SEO and how it works to boost web performance

what is SEO and how it works

What is SEO and how it works? So many questions have been popping out about this. There is a need to gather all information pertaining to this topic and also to gather the tools needed to make this complete. Below contents should guide you a little or rather in summary about the question “what is SEO and how it works” to boost web performance.

What is SEO and how it works Steps with examples:

Images you upload on the site: assign alt attributes description of the image i.e. to give a description of the image before final uploading

Audio/videos content: provide transcripts of the phrases to go along with them

Title tags: the title at the heading of your website. What your website is all about is very necessary for a search engine to rank the site based on what it stands for. An example is “Digital marketing, web application, technology”

What is SEO and how it works Meta tags: Meta description. Meta tags that Google understands. See http://support.google.com/webmasters/answer/79812?W=en

Keyword density through tools: measures the way keyword are spread across your page. This is a tool you can use to monitor the keywords you use to rank high in particle content. An example is “According to data from digital analysts at GSMA Intelligence, tablets, smartphones, and quasi-smartphones are multiplying five times faster than we are. The number of active mobile devices worldwide currently exceeds 7 billion. That’s a lot of eyes on display screens.

And many say, a reason for concern.” The keywords can be tablets, digital analysts, intelligence, and mobile device and so on, in the paragraph within the quote above. To see how keywords are spread around an article, check http://tools.seobook.com/general/keyword-density/

Keyword research: how to search for the keywords to use in content or title of your content using this tool keyword planner-(https://adwords.google.com/keywordplanner). It helps you to:

-Know the competitiveness of the keywords you are interested in

-Estimate the amount of traffic for those keywords

-Suggest keyword to get new ideas and similar phrases you can use on your website.

There are many free keyword research tool you can use now and am going to list them below

Semrush (http://www.semrush.com/)

Wordstream (http://www.wordstream.com/keywords)

SeoBook (http://tools.seobook.com/keyword-tools/seobook/)

Bing (http://www.bing.com/toolbox/keywords)

Test your keywords in different search engines to understand where you stand in terms of ranking and competition. Consider using a long-tail keyword

Google rankings: for Google to start ranking you high, you must consider these two things

-User experience: your contents must be user-friendly and to assist the user to achieve their aim

-Contents: have quality content and a unique one coming from you.

What then are the rules of Google rankings?

-Keywords found at the beginning of title tags

-Google prefers lengthy content over short content (i.e. 1500 plus words)

-Serious about page loading speed

-Responsive design

-Link relevancy (backlink, guest content)

-How Google panda rate your website

-More refined content analysis i.e. how unique and solid the content was and other similar factors relating to the content

-Duplicate and rehearsed the content

-True duplicates on the inside (having two URLs leading to the exact same page)

True duplicates on the outside (using same domain and properties of a single content which could be owned by you or somebody else. Another is scrapers that will scrape your content and republish it causing a problem to you (solution: developing site-authority DMCA takedown notice)

Quasi-duplicates on the inside: simply means editing content to show that a whole page is different from the first by including just a sentence to the content

Quasi-duplicates on the outside: occurs when affiliates or partners pick up content from your website or copies of product pages from your site. (the solution is keeping your pages stocked with fresh content and add an original or unique introduction to each product page or piece of content that has been borrowed

“What is SEO and how it works”

Search pages on websites

Too many ads

Webmaster’s secrets to rating high

Amazing design

Responsive design


High-quality content

User-related metrics

Community building

Interaction with the users

Networking with other websites/blogs

Link building: there are different types of link

Natural (or editorial) links: links people make to your site on their own, out of their own choice

Manual (or outreach) links: it involves reaching out to the owners of websites or blog writers

Link building campaign: links to choose from

Links to homepage

Deep linking

Links for target keywords

Social links

Audience search through hooks such as:

Interesting news


Humor/funny jokes

Been controversial

Data visualization


Audiovisual content

How to get people that might be interested in linking to your website (guest link)

Using a search engine e.g. travel blogger

Search for a list of travel blogs

Use a tool of scraper plug-in on chrome (http://chrome.google.com/webstore/details/web-scrapper/) to get all of those URLs copied off the results page in one go and paste them to a working page on email or a spreadsheet

Use a tool like URL opener (http://chrome.google.com/webstore/datail/bulk-url-opener-extension/ to open all the sites in one go. Look for any contact information on the sites, which could be an email address, Twitter or LinkedIn account, Facebook page, etc.

Follower wonk tool: this tool allows you to search Twitter bios and accounts for keywords of your choice. (https://followerwonk.com/ download these results into a spreadsheet

Mozbar tool: (http://moz.com/tools/seo-toolbar/ to determine the page and Domain authority of a website.

Google alerts: (https://www.google.com/alerts) to search for products or services that are new and in good need of some write-ups

Site map: can be thought of like a treasure map that guides search engines on the best way to crawl your websites. Use this tool XML-sitemaps.com (https://www.xml-sitemaps.com/

SEO tools used to measure the success of your SEO strategy

Google search console: track and analyze the overall performance of the website, crawl errors, structured data, internal links (https://www.google.com/webmasters/tools/

Google analytics: tracking the performance of the website, behavior of the visitors, traffic sources (http://www.google.com/analytics/)

Page speed insights: learn about websites speed and how to improve it. (https://developers.google.com/speed/pagespeed/insights/)

Steps to optimize your website: before you create your website

What is SEO and how it works Research: Keyword research

Demand research: determine what people need and lacking. Use Google trends (https//www.google.com/trends/) to search for that keyword and to analyze the number of searches over time, regional searches as well as related searches that can provide additional ideas

Competitor research: find which websites compete with the same keyword as yours. Make a list of these websites. Use this tool: open site explorer (https://moz.com/researchtools/ose/) to analyze different aspects of the website and to compare several websites. Use (“compare link metrics”) to compare your site with your competitors

Choose Domain name:

Choose SEO friendly design: a design that allows search engines to easily crawl and index a website.

What is SEO and how it works Contents: Optimize content

Title: should be interesting and engaging to attract users

Headings: reader-friendly, a search engine uses a heading tag (and title tag) to differentiate sections of the websites page. Include keywords in headings

Keywords: apart from using keywords in title and headings, also distributed in the text of the article. Also, use synonyms

Also, optimize images using Alt text to add the description of the image. Additional information on how to optimize images here: ( https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?CSW=1)

Add site map

Integrate social media

Be present on social media

SEO Recommendations:

Think about search engine


Steps to a Google-friendly site (https://support.google.com/webmasters/answer/40349?hl=en)

Webmaster guidelines (https://support.google.com/answer/35769)

Search engine optimization is a process that is aimed at understanding how search engines work in order to be able to adapt your website so that search engines can easily find it

Think about the visitors

Stay up to date

SEO Dos and Don’ts:


Be clearly better (be original and unique)

Make a page for users

Create useful pages (high-quality content is a must)

Have a clear hierarchy and text links

Use title tags and alt tag to optimize content

Give users a map


Avoid sneaky redirects or doorway pages

Do not use hidden text

Do not use scraped content

Do not stuff your pages with keywords

Do not add malware to the pages

Do not abuse rich snippets

Use the right amount of links

Choose words wisely

Text links are more reliable, unlike image links

Avoid having broken links and messy HTML

Dynamic pages are more difficult for search engines to understand

Tools to help you know if your website is following guidelines

Varvy SEO tool: https://varvy.com/

Pingdom: https://tools.pingdom.com/

Conclusion: this is just a summary of the above content “what is SEO and how it works”. If you want to learn more about this topic click on the link

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